MOFILM Video Competion

Imagine the opportunity to showcase your "User Generated Advertisement" at the Cannes Lions Festival and to apprentice on set for two days with acclaimed director Spike Lee on his next project. The MOFILM competition provided that opportunity and for the past couple of weeks we had a lot of fun dreaming of what it would be like to win and become a famous film maker.

The idea behind the MOFILM competition is simple. Amature film makers from all over the world submitted video entries for AT&T, Best Buy, Doritos, Hewlett Packard, Kodak, Nokia, Philips, Renaissance Hotels & Resorts, Telstra, Unilever-OMO, Visa, and Vodafone. A winner is selected from each brand and they compete for the top prize in Cannes, France.

For the past year and half since our son was born we have been sharing videos of our life starting with this video post a couple hours after Andy was born. Since that first video we have uploaded more than 50 videos that we have shared with freinds and family via YouTube, Facebook, twitter, ect.

When I read the breif for Omo, I knew that this was a good fit. They wanted a video that said "Dirt is Good" and was an integral part of the learning process. Playing outside in the dirt is our life! So the following video naturally formed


This is viewed better at the YouTube site: video here

A couple of days after submitting this video we got and email from MOFILM asking us to edit the length to 90 seconds, this is the edited version:





A few hours after that submission we got and email from MOFILM letting us know we had won an early submission prize of a Kodak Zx1 HD Pocket Video Camera. We can't wait until it gets here, Laura will be able to use it in her classroom and I travel quite a bit so it is perfect!

We really enjoy taking pictures so a video for Kodak was also a natural fit. The following video was a blast to make because it follows Andy's first year of experiences.



This morning the shortlist of finalists were posted to the MOFILM site and I am sorry to say that neither of our videos were selected, but the whole process was a lot of fun and filled with anticipation.

Congratulations to all of the winners and I hope that you have a good time in Cannes next week. To see the winners click here